Building Relationships & Culture through Trust

Strong trust transforms into engagement, commitment, accountability, innovation, performance, and, ultimately, results that exceed expectations. When people trust each other, ideas and information flow effortlessly and they initiate action to get the right things done quickly and with quality.

When people don’t trust each other they avoid the difficult conversations necessary to deal with challenging issues. When they don’t have enough trust to honestly engage with each other, people don’t fully commit to the vision. Yet, strong trust brings success and wellbeing to the work. If you want a culture that is engaging, accountable, innovative and results oriented, then starting with helping individuals and teams understand the keys of trust and putting them into action is a great first step.

This workshop is based on the proven trust building model described in Feltman’s Thin Book of Trust which focuses on four dimensions: Sincerity, Reliability, Competence, and Care. Understanding and application of these four dimensions of trust allow people to see the behaviors that build or break trust. It takes trust from an often emotionally charged event to specific actions that can be identified and practiced to build and maintain trust, or to repair it when it’s been damaged.

This workshop will introduce you to the fundamentals of building, maintaining and restoring trust.

workshop details

suitable for: fundraising leaders with more than 8 years of experience
commitment: 3 hours
instructor: Cheryl Stafford
workshop size: maximum of 12
format: this workshop is held over Zoom and a video connection is preferred (but not mandatory) for attendance
investment: $200

workshop leader

Cheryl Stafford is a professional certified coach and leadership consultant with over 30 years of demonstrated success in helping individual, teams and organizations achieve their potential. Cheryl uses behaviours, personality and neuroscience as a foundation for helping her clients understand why they do what they do and how to make transformative changes that result in more positive relationship, improved communications and increase in happiness and success.

Cheryl has specialized certifications in neuroscience, behaviour and a personality tools which she uses with her clients to increase awareness of self and others in order to create the space for transformational shift. She works with organizations in a variety of industries including vast experience in nonprofit sector. She is the past president of the International Coaching Federation in Vancouver and was previously the Director, Human Resources for BC Children’s Hospital Foundation.

Full participation in Building Relationships & Culture through Trust is applicable for 3 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

workshop dates

open for registration


May 3, 2023
9:30am - 12:30pm PST

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