Foundations of Fundraising

Our signature course is a comprehensive session that focuses on fundraising theory as well as practical application. Attendees will gain increased confidence by improving their knowledge of the science behind fundraising success and also gain more of an appreciation and awareness of the art.


Groups are kept small to ensure participant engagement and a personalized learning environment for all attendees. In addition to teaching fundraising concepts and skills, our program offers the opportunity for attendees to network, share and learn from each other.


The course is recommended for individuals with less than 2 years of fundraising experience but is also suitable for those in volunteer capacities, as well as those who are considering a career change into fundraising.

what we'll cover

Day 1

- history of fundraising

- donor motivation

- fundraising vehicles

- structure of funding

Day 2

- working with donors

- donor cycle

- working with other teams

Day 3

- working with a team

- leadership vs. management

- managing your time

- confidence

- difficult conversations

- careers

After completing the three days of course content, participants will meet with their group monthly (for 3 months) to talk further about whatever is important or top of mind for them. We call it a participant-led community of practice. The instructor will join, for support or questions, but participants will lead the discussion.


A Zoom connection that can support video is required. If you are not able to connect by video through Zoom and are interested in the course please contact the school at

course details

suitable for: individuals with less than 2 years of fundraising experience
commitment: 7.5 hours (course) & 4.5 hours (community of practice)
instructor: Rowena Veylan or Siobhan Aspinall
group size: maximum of 8
format: this workshop is held over Zoom and a video connection is required
investment: $300


Full participation in Foundation of Fundraising is applicable for 7.5 points in Category 1.B - Education of the CFRE International application for certification and/or recertification.

course dates

closed for registration


Sept. 20, Sept. 27, Oct. 4, 2023

10:00 am - 12:30 pm PST


Community of Practice

Nov. 1, Dec. 6, Jan. 10

11:00 am - 12:30 pm PST


open for registration


Nov. 23, Nov. 30, Dec. 7, 2023

10:00 am - 12:30 pm PST


Community of Practice

Jan. 4, Feb.1, Mar. 7, 2024

11:00 am - 12:30 pm PST

"If you’re on the fence about signing up for the ‘Foundations of Fundraising’, just go ahead and do it! It’s well worth the investment. It was the perfect combination of learning and application. Rowena’s style of online teaching is engaging, supportive, genuine AND she brings a wealth of knowledge and expertise to the table. She brought in Guest Speakers based on our suggestions and topic requests which made the program feel very exclusive and curated to our small group’s needs. She helped us to apply our learnings to real-world scenarios and did a great job at ensuring we had opportunities to get to know our ‘classmates’ despite being over zoom. As a full-time working Mother of two young children, new to the fundraising industry, this was the perfect way to invest in my professional development. I will be able to carry these skills forward into any scenario and career in fundraising!"

Juli Holland

Donor Relations, Event Lead

Adeara Recovery Centre

"Through the community of practice sessions, we had a safe space to share knowledge, learn about new topics, experiences and issues faced by non-profit organizations across Canada, and develop professional relations. Without a doubt, the community of practice provided me with the tools to enhance my fundraising knowledge and skills, and beyond."

Lissette Nunez Gomez

Philanthropic Services Officer

Hamilton Community foundation

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