our team

Rowena Veylan - Founder and Lead Instructor

A fundraiser, consultant, teacher and mentor, Rowena has been working within the non-profit industry since 2003. She has held positions at a number of different organizations and also ran her own consulting company where she worked with teams to build fundraising capacity and increase revenue.


Rowena has taught fundraising-related courses at BCIT and the Art Institute of Vancouver. She also has guest lectured and participated as a panelist for the Association of Professional Fundraisers, VantagePoint Vancouver and Selkirk College.


Rowena whole heartedly loves what she does and her passion for her work has been described as contagious.

Joanne Veltri - Sponsorship

Joanne Veltri works on all sides of sponsorship: as a sponsorship rights holder and on behalf of beneficiaries and corporate sponsors. She has helped non-profit organizations and corporations redefine their strategic priorities and bring their operations to a world-class level.


She boasts a $13 million sponsorship sales record, ahead-of-the- curve analytics acumen, and a stellar portfolio that includes the Sponsorship Chief position for Canada’s Paralympic Team supporting the 2008 Beijing and 2010 Vancouver Games.


Joanne is one of a small group of professionals in North America who lecture at post-secondary institutions and under the National Training Center, she has been delivering Canada’s #1 sponsorship workshop training for sport and charities to cities across Canada since 2018.

Jen Newstead

Jen Newsted (She/Her) - Social Media

An engagement and marketing communication consultant, Jen has always allocated time towards supporting non-profit organizations to help them elevate and amplify their social storytelling.


In every role Jen has held, whether in the corporate sector or non-profit, she has always ensured social media is included in the marketing mix. She’s provided workshops to help those in this sector better understand how best to use social media, and she’s been the human behind social media campaigns and live event posting for organizations like Dress for Success, The Raven Institute and Minerva BC.


Jen knows the value of social media. She wishes more organizations would educate themselves on social media so they could reap the rewards of this invaluable marketing tool.

Nicole Taylor-Sterritt - Indigenous Protocols

Nicole Taylor-Sterritt is a mixed heritage woman with Gitxsan and European roots. She was born and raised on unceded xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səl̓ilw̓ətaʔɬ (Tsleil-Waututh) territory in what is now known as Vancouver, BC.


In 2018, Nicole co-founded and managed the Indigenous Women’s Leadership Summit (IWLS) while she completed her BBA in Marketing. She has utilized her education and experience to build and collaborate on numerous projects across the country and has been continuously inspired to learn and collaborate with Indigenous peoples from across Turtle Island.


Nicole is known for fostering meaningful connections and credits her success to many positive, personal and industry relationships. She has completed the RavenSPEAK: Mastery program and is currently the Manager of Indigenous Events Protocol at Simon Fraser University.


"Rowena really "gets" fundraising and is a skilled relationship builder and strategist. We were lucky enough to teach together at BCIT and during that time the students raved about her positive energy, endless knowledge and valuable experience. Professional qualifications aside, she's also a fun and down to earth person that you want to be around."



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