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Creating Your Year End Appeal

Did you know that a majority of Canadian charities generate almost half of their fundraising revenue in the last three months of the year? The final three days of the year can bring in as much as 10% of their goal. How are they doing this? No matter what size your organization or team is, engaging your donors at this time of year is essential.

Whether you’ve never run a year end campaign before or not, join us to explore a simple, effective and highly practical approach to your year-end fundraising campaign that will include:

  • Actionable step-by-step instructions and tools that will show you how to build and run a multi-channel fundraising campaign from November 15 to December 31.
  • The knowledge that you need to move forward with your planning.
  • Tools that will put your cause front and center in your donors’ hearts and minds this giving season.

workshop details

suitable for: staff in small to mid-sized charities who are looking for practical tools and feedback as they are running a year end campaign for the first time or trying to take your annual campaign to the next level.
commitment: 2 hours
workshop size: maximum of 12
format: this workshop is held over Zoom and a video connection is preferred (but not mandatory) for attendance
investment: $75*

*The New School of Fundraising is committed to reducing barriers to access our programming. If you are unable to pay a registration fee please reach out directly to Rowena at rowena@nsof.ca to discuss options.

instructor

Janet is a strategic thinker with ten years of experience fundraising for small and mid-sized non-profits including Cystic Fibrosis Canada and Union Gospel Mission. Learn more about Janet.

instructor

Leigh is a creative communicator with over a dozen years of experience sharing the heart of non-profit organizations across cultures and continents. Learn more about Leigh.

workshop dates

open for registration

August 5, 2025
10:00 am - 12:00 pm PST

You will receive a Zoom link for this event 36 hours in advance. Please be sure to check your spam or junk folders for this follow up e-mail. Adding admin@nsof.ca as a safe sender will also help!

our next session

October 7, 2025
10:00 am - 12:00 pm PST

online registration closed

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