Creating Your Year End Appeal

Did you know that a majority of Canadian charities generate almost half of their fundraising revenue in the last three months of the year? The final three days of the year can bring in as much as 10% of their goal. How are they doing this? No matter what size your organization or team is, engaging your donors at this time of year is essential.

Whether you’ve never run a year end campaign before or not, join us to explore a simple, effective and highly practical approach to your year-end fundraising campaign that will include:

  • Actionable step-by-step instructions and tools that will show you how to build and run a multi-channel fundraising campaign from November 15 to December 31.
  • The knowledge that you need to move forward with your planning.
  • Tools that will put your cause front and center in your donors’ hearts and minds this giving season.

workshop details

suitable for: staff in small to mid-sized charities who are looking for practical tools and feedback as they are running a year end campaign for the first time or trying to take your annual campaign to the next level.
commitment: 1½ hours
workshop size: maximum of 12
format: this workshop is held over Zoom and a video connection is preferred (but not mandatory) for attendance
investment: $50*

extended learning opportunity

After completing the workshop, all participants will be offered a link to register for further 1:1 support which will include:

  • Submitting a draft of your campaign to the instructors for a comprehensive review.
  • A one-hour 1:1 Zoom call to review their feedback and answer any questions that you may have, ensuring that you have what you need to move forward with your plans.

Note: To participate in the feedback cycle with our instructors, participants need to submit a draft of their campaign to instructors by October 11th and book a follow-up Zoom call for feedback on their campaign draft between October 21st to November 1st.

investment: $275*

*The New School of Fundraising is committed to reducing barriers to access our programming. If you are unable to pay a registration fee please reach out directly to Rowena at to discuss options.


Janet is a strategic thinker with ten years of experience fundraising for small and mid-sized non-profits including Cystic Fibrosis Canada and Union Gospel Mission. Learn more about Janet.


Leigh is a creative communicator with over a dozen years of experience sharing the heart of non-profit organizations across cultures and continents. Learn more about Leigh.

workshop dates

open for registration

October 2, 2024
10:00 am - 11:30 am PST

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