A majority of Canadian charities generate nearly half of their annual fundraising revenue in the final three months of the year, with the last three days alone often contributing up to 10% of total annual fundraising goals. The year-end giving period is a major opportunity for organizations of all sizes, and it works best when donor engagement is intentional and consistent.

Whether you’ve never run a year-end campaign before or are looking to strengthen your current approach, this session will walk you through a simple, effective, and highly practical framework for planning and executing your year-end fundraising.

Participants will leave with a clear understanding of:

• How to plan and execute a multi-channel year-end fundraising campaign spanning mid-November to the end of December, with practical step-by-step guidance
• The core planning elements needed to move from idea to implementation with confidence, even when time and capacity are limited 
• How to prioritize messaging and outreach so your campaign stays focused and aligned with donor motivations during the giving season 
• Tools and approaches for keeping your cause visible and present in donors’ minds throughout the year-end giving period

workshop details

suitable for: staff in small to mid-sized charities who are looking for practical tools and feedback as they are running a year end campaign for the first time or trying to take your annual campaign to the next level.
commitment: 2 hours
workshop size: maximum of 12
format: this workshop is held over Zoom and a video connection is preferred (but not mandatory) for attendance
investment: $75 per participant*

*The New School of Fundraising is committed to reducing barriers to access our programming. If you are unable to pay a registration fee please reach out directly to Rowena at rowena [at] nsof [dot] ca to discuss options.