Are you unsure how your website, emails, social media, and offline marketing should work together or where to focus your marketing and communication efforts? Many purpose-driven organizations feel pulled in multiple directions when it comes to communications, often trying to do everything at once without a clear sense of what matters most.

This workshop offers a practical, big-picture view of digital marketing, grounded in the realities of limited resources. Together, we’ll explore how each piece of your communications ecosystem fits together, so you can move forward with greater clarity and confidence. Rather than adding more to your plate, this session will help you focus on what will have the greatest impact for your organization.

You’ll learn how to:

·         Understand the role of each channel (website, social, email, offline) and how they support one another

·         Pick which social media channels to use, and which to avoid

·         Learn website best practices and how to make yours feel more like a welcome desk

·         See examples of email newsletters and learn why you might want one

·         Prioritize your efforts based on capacity and impact

workshop details

suitable for: Anyone who plans, creates, approves, or oversees marketing and communications for charities and purpose-driven organizations—especially those wearing multiple hats. This includes staff and leaders who may not be hands-on with every platform but need to understand how their digital marketing channels fit together.
commitment: 2 hours
workshop size: maximum of 12
format: this workshop is held over Zoom and a video connection is preferred (but not mandatory) for attendance
investment: $75 per participant*

*The New School of Fundraising is committed to reducing barriers to access our programming. If you are unable to pay a registration fee please reach out directly to Rowena at rowena [at] nsof [dot] ca to discuss options.