Corporate sponsorship is no longer simply about visibility and logo placement. Sponsors are increasingly seeking partnerships that reflect shared values, authentic community engagement and measurable impact. Strong sponsorship relationships are built when there is shared purpose and mutual benefit.

Many organizations still struggle to move beyond a transactional sponsorship model or feel limited in what they can offer potential partners. The good news is that every organization, regardless of size, has unique strengths, stories, audiences and values that can create compelling sponsorship opportunities. There are also many creative ways to recognize sponsors while simultaneously helping your organization achieve broader revenue and engagement goals.

This workshop will give you:

• the essential start-up tools for identifying your organization’s unique sponsorship benefits and values alignment opportunities
• practical tools to develop a sponsorship plan that strengthens your offer, diversifies your revenue generation strategy and increases revenue
• ideas for building more meaningful partnerships that move beyond transactional sponsorship toward long-term relationship building

workshop details

suitable for: anyone who would like to learn more about sponsorship
commitment: 2 hours
workshop size: maximum of 12
format: this workshop is held over Zoom and a video connection is preferred (but not mandatory) for attendance
investment: $75 per participant*

*The New School of Fundraising is committed to reducing barriers to access our programming. If you are unable to pay a registration fee please reach out directly to Rowena at rowena [at] nsof [dot] ca to discuss options.