Effective Sponsorship for Optimizing Revenue

Is your sponsorship approach similar for all of your prospects? Or have you not even started a program? Do you feel your organization has limited benefit bandwidth to offer your corporate sponsors? Are your sponsorship results less than ideal?

If any of the above questions resonate with you, then it might be time to rethink your sponsorship approach.

Your corporate partners are looking for more than their logo being placed in multiple communications. The truth of the matter is that this has limited value to them. The good news is that there are so many creative ways to recognize sponsors and many can also help you to achieve more of your own revenue goals. Every organization, no matter the size, has multiple unique benefits that can be offered to a corporate sponsor.

This workshop will give you:

  • the essential start-up tools for determining those unique benefits
  • the tools that you need to develop a plan that will strengthen your sponsorship offer, boost your values, diversify your revenue generation plan and increase revenue.

There will also be plenty of time for questions!

workshop details

suitable for: anyone who would like to learn more about sponsorship
commitment: 2 hours
workshop size: maximum of 12
format: this workshop is held over Zoom and a video connection is preferred (but not mandatory) for attendance
investment: $75*

*The New School of Fundraising is committed to reducing barriers to access our programming. If you are unable to pay a registration fee please reach out directly to Rowena at to discuss options.


Joanne Veltri works on all sides of sponsorship: as a sponsorship rights holder and on behalf of beneficiaries and corporate sponsors. Learn more about Joanne.

workshop dates

open for registration

November 6, 2024
10:00 am - 12:00 pm PST

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We are planning to hold this workshop again in early 2025. Sign up for our e-newsletter to be the first to know when registration is open.

"The Sponsorship Bootcamp workshop was the perfect overview of sponsorship processes and planning. Joanne is so knowledgeable in her work and has many wonderful anecdotes to support her teachings. Her detailed approach to prospect planning really made me think about my current practices and how I can improve to find the best partnerships for my organization."



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