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introduction to fundraising

Fundraising can feel complex when you are first entering the field or taking on new responsibility for raising money within an organization, whether you are paid or volunteering. This workshop is designed to meet participants where they are and build confidence in the core concepts, language, and practices that shape effective fundraising.

Whether you are exploring fundraising as a career, beginning to raise money for a project or organization, or supporting a fundraising team and wanting a clearer understanding of the work, this session provides a practical and accessible introduction to the world of fundraising.

Fundraising is a shared responsibility within organizations. Participants will be encouraged to see where their own strengths and interests can contribute to fundraising efforts in ways that feel authentic, comfortable, and aligned with their values—regardless of role or experience level.

Participants will leave with a stronger understanding of:

  • the charitable landscape in Canada and what motivates donors to give
  • the factors that influence an organization’s ability to raise money
  • how donors move through the donor cycle from identification through to stewardship

workshop details

suitable for: anyone who would like to build a basic understanding of fundraising
commitment: 2 hours
workshop size: maximum of 12
format: this workshop is held over Zoom and a video connection is preferred (but not mandatory) for attendance
investment: $75 per participant*

*The New School of Fundraising is committed to reducing barriers to access our programming. If you are unable to pay a registration fee please reach out directly to Rowena at rowena [at] nsof [dot] ca to discuss options.

instructor

A fundraiser, consultant, teacher and mentor, Rowena Veylan has been working within the non-profit industry since 2003. Learn more about Rowena.

workshop dates

open for registration

June 9, 2026
10:00am - 12:00pm PST

You will receive a Zoom link for this event 36 hours in advance. Please be sure to check your spam or junk folders for this follow up e-mail. Adding admin@nsof.ca as a safe sender will also help!

our next session

We are planning to hold this workshop again in the summer of 2026. Sign up for our e-newsletter to be the first to know when registration is open.

"Rowena's introduction to fundraising workshop provided me with an excellent base knowledge of how fundraising works in the modern age. The workshop both confirmed and dispelled popular beliefs about fundraising and opened my eyes to new possibilities. Most importantly, Rowena is passionate about the subject and was receptive to answer as many questions as we had. I would not hesitate to recommend that anyone with an interest in fundraising choose to take one (or all) of these workshops!"

Richard sayad

Director of clinical counselling

South Island counselling

"Ensuring all team members (frontline fundraisers and operational staff) have a basic understanding of fundraising principles and best practices is key to building a strong culture of philanthropy across our department. The “Introduction to Fundraising Workshop” combined the teaching of fundraising fundamentals with storytelling and humor to provide an engaging learning experience that both new frontline fundraisers and operational staff really enjoyed."

Selina Yano

Executive Director | Advancement & Alumni Engagement

Simon Fraser University | Strand Hall

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