introduction to fundraising

Are you interested in exploring fundraising as a career? Are you just starting to raise money for your organization or project? Or do you support your fundraising teams and want to know more about their world? We can help!

This workshop is designed to provide a general overview of fundraising concepts and terminology that will strengthen your understanding of how to raise money. Join us as we explore aspects of fundraising and everything in between.

Participants will leave with a better understanding of:

  • the charitable landscape in Canada and what motivates donors to give
  • what impacts our ability to raise money
  • how to interact with donors at every stage of the donor cycle from identification to stewardship

workshop details

suitable for: anyone who would like to build a basic understanding of fundraising
commitment: 2 hours
workshop size: maximum of 12
format: this workshop is held over Zoom and a video connection is preferred (but not mandatory) for attendance
investment: $75*

*The New School of Fundraising is committed to reducing barriers to access our programming. If you are unable to pay a registration fee please reach out directly to Rowena at to discuss options.


A fundraiser, consultant, teacher and mentor, Rowena Veylan has been working within the non-profit industry since 2003. Learn more about Rowena.

workshop dates

open for registration

September 12, 2024
10:00am - 12:00pm PST

our next session

We are planning to hold this workshop again in early 2025. Sign up for our e-newsletter to be the first to know when registration is open.

"Rowena's introduction to fundraising workshop provided me with an excellent base knowledge of how fundraising works in the modern age. The workshop both confirmed and dispelled popular beliefs about fundraising and opened my eyes to new possibilities. Most importantly, Rowena is passionate about the subject and was receptive to answer as many questions as we had. I would not hesitate to recommend that anyone with an interest in fundraising choose to take one (or all) of these workshops!"

Richard sayad

Director of clinical counselling

South Island counselling

"Ensuring all team members (frontline fundraisers and operational staff) have a basic understanding of fundraising principles and best practices is key to building a strong culture of philanthropy across our department. The “Introduction to Fundraising Workshop” combined the teaching of fundraising fundamentals with storytelling and humor to provide an engaging learning experience that both new frontline fundraisers and operational staff really enjoyed."

Selina Yano

Executive Director | Advancement & Alumni Engagement

Simon Fraser University | Strand Hall

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