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Monthly Giving: Building Loyalty and Engagement in Your Donor Community 

Did you know one of the easiest ways to increase your donor retention rate is to convert more of your active donors to monthly supporters?

Monthly supporters sign up to give automatically, making them easy to retain and opening doors for further engagement. Monthly donors are the heartbeat of your annual giving program. They are loyal, engaged and generous.

Plus, monthly donors are a reliable, steady source of undesignated funds for your organization.

In this workshop you’ll learn:

  • Why monthly giving is a smart strategy for retention and revenue growth
  • How to get started converting your active donors to monthly supporters
  • Long-term strategies for increasing the size and giving power of your monthly giving program

Workshop details:

Suitable for: Small to mid-sized organizations interested in launching a monthly giving program or those who want to grow an existing monthly giving program by upgrading and engaging donors in new ways.
Commitment: 1 ½ hours
Workshop size: maximum of 12
Format: this workshop is held over Zoom and a video connection is preferred (but not mandatory) for attendance
Investment: $50 per participant*

*The New School of Fundraising is committed to reducing barriers to access our programming. If you are unable to pay a registration fee please reach out directly to Rowena at rowena@nsof.ca to discuss options.

instructor

Janet is a strategic thinker with ten years of experience fundraising for small and mid-sized non-profits including Cystic Fibrosis Canada and Union Gospel Mission. Learn more about Janet.

instructor

Leigh is a creative communicator with over a dozen years of experience sharing the heart of non-profit organizations across cultures and continents. Learn more about Leigh.

workshop dates

open for registration

March 11, 2026
10:00 am - 11:30 am PST

You will receive a Zoom link for this event 36 hours in advance. Please be sure to check your spam or junk folders for this follow up e-mail. Adding admin@nsof.ca as a safe sender will also help!

our next session

We are planning to hold this workshop again in the summer of 2026. Sign up for our e-newsletter to be the first to know when registration is open.

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