Are you wondering which social media strategies will help your organization achieve its goals (and which you can ignore)? Do you need help planning a social media calendar you can follow without burning out?

This workshop covers social media skills you need to know and won’t find anywhere else. We’ll cover the foundational frameworks you need to develop before you start posting, including how to: 

• Set realistic goals and measure your progress
• Learn what your audience wants to see and hear from you on social media
• Develop content pillars (aka key messages) to help you quickly brainstorm and create posts
• Plan a month’s worth of social media content

workshop details

suitable for: anyone who manages or gives input on social media for charities and purpose-driven organizations, including leaders who don’t use social media but need to understand how it works
commitment: 2 hours
workshop size: maximum of 12
format: this workshop is held over Zoom and a video connection is preferred (but not mandatory) for attendance
investment: $75*

extended learning opportunity

After completing the workshop, all participants will be offered a link to register for further 1:1 support to draft their social media strategy. This will include:

• A social media content strategy worksheet (with a sample strategy) which you will draft and email to your instructor Amanda for review.
• A one-hour 1:1 virtual meeting to review feedback and answer any questions so that you can easily plan your social media content calendar. 
• A video of Amanda reviewing your current social media channels with feedback on how to apply your new social media strategy, plus typed notes to summarize what was discussed in your meeting.

Note: Extended learning participants will need to submit a draft of their social media strategy within 1 week of the workshop, and book a follow-up Zoom call for feedback 2 weeks after the workshop.

investment: $275

*The New School of Fundraising is committed to reducing barriers to access our programming. If you are unable to pay a registration fee please reach out directly to Rowena at rowena@nsof.ca to discuss options.