Are you unsure how your website, emails, social media, and offline marketing should work together—or which parts to focus on first?

This workshop offers a clear, big-picture view of digital marketing for purpose-driven organizations. We’ll walk through how all the pieces connect and help you identify the most effective next steps for your team—without getting overwhelmed. You’ll learn how to:

• Understand the role of each channel (website, social, email, offline) and how they support one another
• Define your organization’s goals and how marketing can help you reach them
• Map your audience’s journey—from discovering you to getting involved
• Audit what you already have and uncover what’s missing
• Prioritize your efforts based on capacity, impact, and strategy

workshop details

suitable for: Anyone who plans, creates, approves, or oversees marketing and communications for charities and purpose-driven organizations—especially those wearing multiple hats. This includes staff and leaders who may not be hands-on with every platform but need to understand how their digital marketing channels fit together.
commitment: 2 hours
workshop size: maximum of 12
format: this workshop is held over Zoom and a video connection is preferred (but not mandatory) for attendance
investment: $75*

*The New School of Fundraising is committed to reducing barriers to access our programming. If you are unable to pay a registration fee please reach out directly to Rowena at rowena@nsof.ca to discuss options.