Are you wondering which social media strategies will help your organization achieve its goals (and which you can ignore)? Do you need help planning a social media calendar you can follow without burning out?

This workshop covers social media skills you need to know and won’t find anywhere else. We’ll cover the foundational frameworks you need to develop before you start posting, including how to: 

• Set realistic goals and measure your progress
• Conduct audience research to grow engagement and eliminate bias
• Develop your content pillars (aka key messages) to help you quickly brainstorm and create posts
• Create a holistic content strategy for all of your social media and communication channels

workshop details

suitable for: anyone who would like to learn more about raising awareness and engagement through social media
commitment: 1½ hours
instructor: Amanda Leier
workshop size: maximum of 10
format: this workshop is held over Zoom and a video connection is preferred (but not mandatory) for attendance
investment: $40

Full participation in Social Media with Purpose is applicable for 1.5 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.