Stewardship that Delights and Retains Donors

Do you know that it’s at least 5x more costly to acquire new donors than to renew and retain the ones you have? Did you know that the typical charity loses 70% of their donors year-over-year?

In this workshop, you’ll learn how to build an industry-leading stewardship program no matter how big or small your organization and team is.

Together, we’ll learn:

  • A review of stewardship best practices
  • How to calculate your donor retention rate — a key metric for all fundraising programs and a key indicator of the impact of your stewardship program
  • Real life examples of simple, creative, effective stewardship initiatives and actions
  • How to build and use a stewardship matrix to stay organized and to ensure a well-rounded program for all levels of donors

Workshop Details

suitable for: anyone who is interested in retaining their donors and building an awesome stewardship program that works.
commitment: 1½ hours
workshop size: maximum of 10
format: this workshop is held over Zoom and a video connection is preferred (but not mandatory) for attendance
investment: $50*

*The New School of Fundraising is committed to reducing barriers to access our programming. If you are unable to pay a registration fee please reach out directly to Rowena at to discuss options.


Janet Edmison is a strategic thinker with ten years of experience fundraising for small and mid-sized non-profits including Cystic Fibrosis Canada and Union Gospel Mission. Learn more about Janet.

Leigh Schumann is a creative communicator with over a dozen years of experience sharing the heart of non-profit organizations across cultures and continents. Learn more about Leigh.

workshop dates

open for registration

May 8, 2024
10:00am - 11:30am PST

our next session

We are planning to hold this workshop again in the fall of 2024. Sign up for our e-newsletter to be the first to know when registration is open.

"Rowena's introduction to fundraising workshop provided me with an excellent base knowledge of how fundraising works in the modern age. The workshop both confirmed and dispelled popular beliefs about fundraising and opened my eyes to new possibilities. Most importantly, Rowena is passionate about the subject and was receptive to answer as many questions as we had. I would not hesitate to recommend that anyone with an interest in fundraising choose to take one (or all) of these workshops!"

Richard sayad

Director of clinical counselling

South Island counselling

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