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Stewardship that Delights and Retains Donors

Do you know that it’s at least 5x more costly to acquire new donors than to renew and retain the ones you have? Did you know that the typical charity loses 70% of their donors year-over-year?

In this workshop, you’ll learn how to build an industry-leading stewardship program no matter how big or small your organization and team is.

Together, we’ll learn:

  • A review of stewardship best practices
  • How to calculate your donor retention rate — a key metric for all fundraising programs and a key indicator of the impact of your stewardship program
  • Real life examples of simple, creative, effective stewardship initiatives and actions
  • How to build and use a stewardship matrix to stay organized and to ensure a well-rounded program for all levels of donors

Workshop Details

suitable for: Staff in small to mid-sized charities who are looking for practical tools and strategies to build a strong, effective and simple stewardship program that will increase your donor retention rate and delight your donors.
commitment: 2 hours
workshop size: maximum of 12
format: this workshop is held over Zoom and a video connection is preferred (but not mandatory) for attendance
investment: $75 per participant* 

*The New School of Fundraising is committed to reducing barriers to access our programming. If you are unable to pay a registration fee please reach out directly to Rowena at rowena [at] nsof [dot] ca to discuss options.

instructor

Janet Edmison is a strategic thinker with ten years of experience fundraising for small and mid-sized non-profits including Cystic Fibrosis Canada and Union Gospel Mission. Learn more about Janet.

Leigh Schumann is a creative communicator with over a dozen years of experience sharing the heart of non-profit organizations across cultures and continents. Learn more about Leigh.

workshop dates

open for registration

September 9, 2026
10:00am - 12:00pm PST

You will receive a Zoom link for this event 36 hours in advance. Please be sure to check your spam or junk folders for this follow up e-mail. Adding admin@nsof.ca as a safe sender will also help!

our next session

We are planning to hold this workshop again in the fall of 2026. Sign up for our e-newsletter to be the first to know when registration is open.

"I loved this workshop with Leigh! I came into it with very basic knowledge on donor stewardship and have since created a Stewardship Plan for our organization that we are very excited to be executing! The advice was practical, with lots of specific examples and plenty of time for questions. I also love the small group sizes of workshops that the New School of Fundraising puts on, which provide ample space for it to be catered to the needs of the group."

Lisa Small, Fundraising & Communications Coordinator

LifeCycles Project

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