Empathic & Effective Storytelling

Sharing our stories connects us as human beings and creates belonging. In this session, we’ll explore how you can harness authentic and empowering storytelling to raise more money and move your crucial mission forward. Inspiring and effective storytelling means cultivating a curious mindset, and conducting courageous conversations that honour and centre the lived experiences of beneficiaries, volunteers and donors.

You’ll learn how to gather and share impact and donor stories, while approaching sensitive subjects and vulnerable voices with empathy and integrity. We’ll talk about how you can feel more confident and connected to your organization by sharing stories that resonate with your values, and the values you share with your organization and your donors.

These storytelling tools will help you whether you are talking to donors, writing grant applications, creating annual or impact reports or writing for mail appeals, legacy projects, digital campaigns, newsletters or any other forms of giving!

workshop details

suitable for: anyone who would like to learn more about how story telling can help to raise money
commitment: 2 hours
workshop size: maximum of 12
format: this workshop is held over Zoom and a video connection is preferred (but not mandatory) for attendance
investment: $75*

*The New School of Fundraising is committed to reducing barriers to access our programming. If you are unable to pay a registration fee please reach out directly to Rowena at to discuss options.


Jen Love is a storyteller. And not in a poetic sense. In an awkward-and-authentic, cryball-in-throat, let's-get-to-the-heart-and-the-emotions sense. Learn more about Jen.

workshop dates

open for registration

September 17, 2024

10:00 am - 12:00 pm PST

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