October 20th, 2021
8:00 am – 9:30 am PST
Join us for this special Let’s Talk event with Michelle Cormack. She’s the designer/website-builder/copy-writer/message-crafter behind A Girl Named Fred Design + Communication (she designed and built this website you’re reading right now). Her passion is helping organizations of all shapes and sizes tell their stories effectively, and she’s worked with everyone from United Way of Greater Toronto to Royal Bank of Canada.
In our time together we’ll talk about what it takes to ensure your website is ready to make a first great impression. You’ll learn how you can better connect with your target audience and build a case that makes it easier for visitors to hit the “donate now” button. We’ll discuss audience analysis, key message development, story-telling and the importance of visual communication.
This event is held over Zoom. Tickets are non-refundable.